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| FUNDRAISING FOR SPINODYSSEY |
Have be a special project for a girls/boy scout troop, sports team or a class in school (you may have to get permission) or some other club/group. Have the kids help you with a direct mail campaign to raise money. First you need to meet with them and explain what is and the fight for breast cancer research. Then the project! You address 100 envelopes to friends/family/dentist/OBGYN etc. These are “prospects”. If you had a neat list that they can copy from, then have them address the envelopes. Give each kid 7-10 “prospects”. Kid records each prospect on a pledge sheet. Kid personalizes letter “Dear Jane” (see letter) Kid signs his/her name next to yours at bottom letter Kid stuffs envelope w/ letter, article from SO 2010, copy of research page, SASE. The students actually did not know what a SASE was! 2-3 weeks later you meet with students with the replies! Call out the name on the envelope and the student shouts if that was his/her prospect, and then they get to open the envelope! You may also have to print off active.com donations, as a few people did go online and donate to me. It is a very exciting and gratifying moment for the kids to see the fruits of their labor and how they helped! Encourage them to come to the event and have fun and volunteer! Ask 3 teachers to do a 3 hour training ride (teach for free) and then the people who come charge them $20. If there are 15 bikes, that is $300. You can make muffins and buy some banana's to make it a special ride. Members of the Committee can also help teach an hour at such a ride, if your club permits. Email us at info@spinodyssey.org if your club will allow guest instructors if we are not on staff. This is also great PR for your club ---- to let you use the Spin room for a special ride like this for charity. This also helps your team total and makes the club look even better if your club has a team! You could also do this with a YOGA or Pilates (2 or 3 hour) Session at the club. Or make it a Spin/Yoga Combo. Or an indoor triathlon training session Swim ½ hour, Spin ½ hour, Treadmill or Elliptical or Rower ½ hour. Maybe your club can also donate a massage or special service to anyone who also buys a $5 ticket/chance to win that you give out at that event. Or do a ride and show a movie! Charge admission ($10-15). Our Spin students have a CD Committee that is collecting CD’s from our members. In February at a home swim meet, we are going to set up a table in our lobby and ask people to donate $3 for every CD they take. We may set this table on Saturday when people pre-register or at SO itself or another time in our lobby and at our team party. We can also do this in our own Spin room. Go to 3-4 local wine stores and ask each of them if they will donate some wine for a wine tasting at someone’s home (explain the cause, have a sponsor kit). Tell them 20, 30, 40(?) people might come. Maybe they will even send an employee. Ask everyone you know to come and charge $20/person (or more!) Have them write out the check to ACS. Two people from the Y did this at a local establishment and we also have a handout “Special Events” that is more extensive on this idea. Get 2-3 cases of water donated from a local store per week leading up to . Ask your front desk or club manager if you can sell it for $1 in the Spin classes. Ask all the other teachers to mention it. It does not only have to be the Spin students. You need to have a box for the money, and also have teachers or someone who would check the box daily. This may not work at a club that sells its own water. Ask if February’s water sales go to ! If so, make a sign and talk it up! We have ordered car magnets in the past. We sold them for $3-$5. Want to order key chains or something else? CLICK HERE FOR THE OFFICIAL 2011 SPINODYSSEY LOGO
i.e. cupcakes, peppermint creams (candies), pink beaded necklaces. How about a crew of volunteers to wash car windshields on a day and the money goes to the ? Maybe your club can sell something pink? Look on www.branders.com for ideas. Or contact Kris Podber(kpodber@goldmanpromotions.com), she will need the current logo and artwork, and she’ll help you with ideas of items you can buy and then mark up to sell. When sending out letters to friends and family, I include a self-addressed, stamped return envelope. I use a breast cancer stamp on both my letter to the potential donor and on the return envelope. I think people find it hard to throw away a self-addressed stamped envelope from a personal contact. Even though I send my letter with the return envelope, in the body of my letter I also give people the option to donate on-line by directing them to www.spinodyssey.org. This year, in addition to my return envelope and the letter, I’ve also included a page with the photos of the researchers and a description of their work that we funded last year. I am hoping that people will connect with either the photos, the research, or my attempt to show them where their money went last year. Below is my sample letter and the researcher attachment. The letter isn’t great, but I figured I’d send it in case you see a phrase or sentence you feel is worth sharing. January 25, 2012 I am writing to let you know that once again, I will be participating in the SPINODYSSEY fund-raiser, which benefits the American Cancer Society’s breast cancer research program. The event takes place on Sunday, March 6, 2011, and I will be riding a stationary bike for six hours. SPINODYSSEY has become an important part of my life over the past few years, as I have been a part of the organizing committee which sponsors the fund-raiser (SPINODYSSEY is a 100% volunteer-run organization), and I have participated in the event for the past 10 years. It has also become a family event, as (insert my wife and son’s names) both volunteer the day of the event. The cause, breast cancer research, has also touched my life for many years. First, a dear and brave aunt of mine was a breast cancer survivor. I have had three friends diagnosed with breast cancer, and recently, a co-worker at one of the YMCA’s where I teach Spinning has been told that she has breast cancer. Although my Aunt Joan has since passed away, I am raising money and volunteering my time in her memory, as well as these other three strong and courageous women. Last year, raised over $410,000 for the American Cancer Society’s breast cancer research, and we funded 3 talented young researchers: • p53 Signaling Axis and Triple Negative Breast Cancer (Vanderbilt University Medical Center 7/1/10-6/30/2013) $150,000 Impact of APC loss in mouse models of human breast cancer (University of Chicago 7/1/10 – 6/30/2012) $102,000 The role of Abl kinases in cancer and metastasis (Duke University Medical Center 7/1/10 – 6/30/2012) $102,000 This year, we hope to exceed $450,000. My goal for this year is to raise $________ (a 15% increase over last year). I hope you are able to sponsor me in this year’s . I have enclosed is a self-addressed envelope (please make a check out to the American Cancer Society) or you may donate on line by going to www.spinodyssey.org/donate. If you are affiliated with an organization that would match your contribution, that would also be appreciated. Thanks very much for taking the time to read this letter and considering contributing to an outstanding cause. Sincerely, Your Name
You can print it off from www.spinodyssey.org and use it, too! I write each person a personal quick note on a 3 x 5 card . . . "Tom, Hoping you can send me a check for the American Cancer Society, 100% which goes to the breast cancer researcher. Please come if you can----it is very inspiring!"
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